We Shape the Future of Media Measurement

We are a team of tech and media enthusiasts rethinking how advertising impact is measured. Our journey began with the realization that TV campaigns were still relying on outdated, quantity-driven methods. Today, we empower advertisers with smarter, AI-driven tools to understand where their growth really comes from.

At Medialyzer, we combine data passion with cutting-edge technology. Our AI TV Planning Agent Lyzio brings automation and intelligence to TV planning, while our Marketing Mix Modeling expertise helps brands see the bigger picture of media and market dynamics.

Alongside these, our trusted solutions TV Attribution and TV Tracking continue to provide real-time insights and transparency in campaign performance.

We are driven by experimentation, continuous learning, and the energy of our talented team. Medialyzer remains devoted to building innovative products, improving media effectiveness, and creating one of the best workplace experiences in the industry.