Tvlyzer TV Attribution

Television is still the most powerful form of media with its massive reach. TV ads have a great influence on consumers’ digital behavior.

Traditional TV measurement focuses on rating data, rather than how campaigns drove response. However, in today’s connected world smartphones, tablets and laptops provide insights into consumer behavior that brands can respond to in real-time. The rise of 2nd screen mobile devices has made TV advertising measurable. With an artificial intelligence-based algorithm, Tvlyzer measures the impact of each ad airing on website traffic, app install, and conversions.

Let’s meet Tvlyzer’s actionable insights to optimize your plan and boost ROI!