We are a tech and media enthusiast team trying to find new ways to measure advertisements’ impact on consumer behavior. Our journey started once we realized when launching TV campaigns, advertisers have to rely on outdated techniques that focus on quantity rather than quality. Thus, we provide insights that allow advertisers to have a full picture of where their revenue is being driven through cutting-edge technology.
We are passionate about working with data. We constantly make A/B tests to improve our efficiency and analyze clients' campaign results. Our team also develops thriving products that can improve media effectiveness via solving the ‘big data’ problem. We have a cheerful working environment with our young and passionate talents. Medialyzer seeks ways to continuously learn and improve its technology, train and develop talented people and is devoted to creating the best workplace experience.
ALL IN ONE MEASUREMENT TOOL FOR TV ADS
Medialyzer is a comprehensive TV analytics platform that provides campaign tracking and reporting, monitoring of competitor ads and competitive intelligence, cross-channel advertising integration, and more. Its ingenious video recognition technology detects TV broadcasts and recognizes your and your competitors’ ads in real time. Medialyzer’s AI-based algorithm provides advertisers with fresh data in real time. As a SaaS platform where advertisers can access hot data at any time and analyze it quickly, it establishes a link between TV and second screens.
• ‘Best Measurement Technology’ with Vodafone Turkey / 2022 Martech Awards
• ‘360 Degree Integrated Brand Experience’ with Danone & Wavemaker Turkey / 2022 Brandverse Awards
• ‘Best Measurement Technology’ / 2020 Martech Awards
• ‘Best Martech Startup’ / 2020 Martech Awards
• ‘Best Data Usage’ with GroupM and Garanti BBVA. / 2020 Martech Awards