Today’s marketing is fragmented, many-sided, and complex reflecting the consumer journey that touches diverse channels and mediums. Thus, marketers have to manage a wider media mix with increasing kinds and numbers of data. Measuring ROI under these conditions is difficult.
Medialyzer’s AI-based algorithm measures the impact of each ad airing on online activity. Our cutting-edge video recognition technology provides advertisers with fresh data in real-time.
Analyzing your media investments’ impact on online consumer behavior is the key to boosting your ROI. Master your consumer journey with our integrated marketing platform.
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Who we are?
We are a tech and media enthusiast team trying to find new ways to measure advertisements’ impact on consumer behavior. Our journey started when we realized Advertisers have to rely on outdated techniques that focus on quantity rather than quality that needed to understand offline media’s role in driving marketing ROI.
We provide insights that allow advertisers to have a full picture of where revenue is being driven.
We won three awards at the MARTECH event held in 2020.
• Best Measurement Technology
• Best Martech Startup
• Best Data usage with our in TV attribution solution with GroupM and Garanti BBVA.