With the launch of Disney+ on June 14, a new platform has been added to the platforms that have entered our lives. In the near future, other platforms like HBO are expected to enter the Turkish market. Due to the distribution of content across different platforms, it is a fact that viewers are confused about which one to choose between paid VOD (Video on Demand) platforms (Subscription Video on Demand - SVOD). Still, almost all research on the future of TV shows that streaming platforms will grow even more. As all these developments are at work, we wanted to take a look on conventional TV.
Until recently, many commentators were predicting that conventional TV would weaken over time. Accordingly, it was envisaged that the increasingly powerful stream platforms would displace conventional TV from its former glory. The fact that the platforms stood out with strong and rich productions and the number of viewers increased exponentially confirmed these comments. So, did it really happen?
While these common comments were on almost everyone's lips, pandemic changed the story of TV along with many other things. Due to the measures taken, the increase in the time we spend at home has increased the interest not only in streaming platforms but also in conventional TV. Moreover, researches show that this interest will continue in the days when the impact of the pandemic is greatly reduced. According to the CMO Survey, traditional advertising investment is expected to increase substantially next year. It is quite meaningful that the decline that has lasted for about 10 years is predicted to reverse dramatically next year. So, what are the reasons for the emergence of this transformation?